Styling Concepts is a fashion and lifestyle focused PR Agency and Press Office – the first of its kind in South Africa when launched in 2006. Inspired by world class PR agencies in London, Paris and New York, from where global trends are generated and where fashion is a first language, Styling Concepts introduced a unique concept into a retail market that is only recently flourishing and developing in a global direction.
Through the company’s consistent progression and with the growth of the team, Styling Concepts’ service offering has increased to offer a full service lifestyle PR Agency and Press Office.
We benchmark our processes, systems and outcomes with the very best in the world, producing exceptional results that are unparalleled in the local PR landscape.
“The reason why fashion is so compelling and intriguing is because of that magic, as story-tellers and marketing partners – it’s something we can’t forget.“
Styling Concepts is South Africa’s first ‘one stop shop’ where stylists and magazine fashion editors can source a broad-spectrum product offering in one showroom. We provide access to merchandise in a streamlined and efficient manner, guaranteeing that all brands represented receive maximum media exposure. We operate highly developed media management and liaison on behalf of our clients to ensure that they get the correct information out and give media what they need to tell their brand's story. Styling Concepts offers identity management and consultancy, including the production of lookbooks, photoshoots, fashion films and campaigns. We also create opportunities for collaboration for our client's brands that broaden the scope of their exposure. With a high level fashion, media and celebrity network, we organize events and promotions for our clients, and have been retained to develop concepts and promotions across the lifestyle industries.
• Seasonal PR strategy
• Press releases
• Product placement and editorial features across
consumer and online media
• Effective sample administration
• Event concepts, management and implementation
• Trend reports
• Media liaison
• Press previews and media launches
• Store launches
• Press packs
• Collaborative partnerships
• Brand alignment
• Brand activations
• Market and trend knowledge
• Celebrity endorsements
• Social media strategy development and implementation
meet the team
Starting out as a fashion stylist and art director with a keen eye for developing trends, Lorraine styled television and print shoots for both the fashion and advertising industries, running her own freelance business for 15 years. Lorraine also has a strong background in print media where she worked on several leading women’s glossy titles and international catalogues, whilst managing heavyweight retail clients.
After launching the Press Office of the illustrious fashion juggernaut, House of Busby, Lorraine went on to launch her independent agency, Styling Concepts which has grown in its range of clients and services over the last 9 years.
With over 25 years of experience across a wide range of disciplines within fashion and advertising, Lorraine has worked closely with many of South Africa’s leading brands and advertising & PR agencies, and has an extensive network of contacts.