Launch of the new Au Naturale Dream Big Curl Elongating Treatment with Dark and Lovely Africa!
Five years in the making, Dark and Lovely’s new offering, “Dream Big – Au Naturale was launched in a cutely set-up location in the west of Johannesburg on the 24 of November 2022. The exclusive launch was themed “Earthy Nudes and White.” They catered to the brands’ influencers, scientists, the team, and special guests such as former Miss Universe Zozi Tunzi. She shared her own hair experiences, praising Dark and Lovely for being consistent in the Black community.
The brand brought its lab science experts to showcase the process behind the making of Dream Big Au Naturale. Standing at the forefront to showcase the experiment was Obakeng, a cosmetic development scientist. By mixing distilled water, oil, as well as a certain pill, the experts created an emulsion. However, because the two don’t mix, they add a surfactant, a product that has both water and oil particles and helps to pull them together and form an emulsion. This lab experience has taken the Dark and Lovely team five years to master and perfect, which gives them confidence that it is now ready for the consumer.
Dream Big is a curl elongating treatment designed to help soften, strengthen, and add up to 2 cm to 4A to 4C natural hair.