OCTOBER 2021 – APRIL 2022:


Let’s take a look at what has happened at Styling Concepts and Press Room over the last 6 months.

Here’s the scoop in case you missed it!


In 2020; Castle Lite collaborated with multi-award winning designer, Thebe Magugu, to launch the Castle Lite Drop (CLD). Styling Concepts, along with Offlimit Communications, worked on the PR as well as Influencer Management surrounding this drop. The two teams bagged themselves a spectacular Influencer Management Bronze Prism Award.

ROOKIE USA Donates R50 000 To Reach For A Dream Foundation

Rookie USA is known for its love for helping children as much as they can. Their annual donations brighten even the dimmest of smiles. Rookie USA partnered with well-known influencers and friends of the brand to contribute to the amazing donation of R50 000 to the Reach For A Dream Foundation in the spirit of the holiday season.

Link to full press release: https://mailchi.mp/41e04fc62791/rookie-usa-donates-r50-000-to-reach-for-a-dream-foundation

Converse Returns With Student Debt Relief Campaign #CreateNext

In addition to the R2 Million pledge, Converse also gave an additional R500 000 to those who dare to live on their own terms, who break barriers and create their next opportunity.“Create Next”.This year, the campaign has been renamed

Link to full press release: https://mailchi.mp/75a0bea83873/converse-returns-with-student-debt-relief-campaign-createnext

SA Hip-Hop Artists Curate Playlists For The Next Episode Of The G-Star x Snoop Dogg Campaign

To celebrate the launch of the next episode of the Snoop Dogg campaign, G-Star RAW has collaborated with local rap and hip-hop artists to curate an exclusive Spotify playlist. Some of the songs you will find on the playlist include Gin and Juice, Drop it like it’s Hot and That Girl (featuring Pharrell) to name a few. So pour yourself a gin and juice and click through to listen to the ultimate G-Star X Snoop Dogg playlist.

The North Face Is The Official Sponsor As Team K2 Attempts To Summit K2 Mountain

Team K2 will be embarking on the most ambitious expedition South Africa has undertaken since our country`s flag was planted on Everest in 1996. K2 is Earth’s second-highest peak, but is considered to be the pinnacle of mountaineering achievements… and you`re invited to be a part of the journey.


Pandora Introduces New Charm In Support Of UNICEF To Help Young Minds Shine Bright

Pandora introduces its new limited edition Lightbulb dangle charm, a continuation of its Charms for change initiative in support of UNICEF. The glow-in-the-dark charm has been designed to represent a brighter future and to celebrate the potential of every young person worldwide, with 15€ from each charm sold donated to UNICEF.

Lancome Nutrix

A reformulation now closer to the original. “La Nutrix,” developed an updated formula closer to the original 1936 formula with more enveloping oils than previous one, co-developed and tested with Nutrix lovers all over the world.

Essie Hard To Resist Nail Strengthener

Hard to resist nail strengthener creates a protective barrier against daily wear & tear. The vegan formula has no formaldehyde and provides instant nail strength and resistance with nail bonding technology. After 3 days nails are less brittle and appear healthy.


Garnier Green Beauty

By 2025, all of your favourite Garnier products will be manufactured without the use of virgin plastic and all the packaging will be recyclable, degradable or reusable. Not to mention that all of our factories will be carbon neutral. All products are cruelty-free and all Garnier products are officially approved by Cruelty-Free International under the Leaping Bunny Programme.