Our Founder & CEO

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Meet our CEO, Lorraine Maisel, who is a true fashion and lifestyle PR enthusiast! She founded Styling Concepts in 2005 and Press Room, its Cape Town based sister company in 2016, with over 20 years of hands on experience in the PR world.

With a passion for fashion and a deep understanding of the PR industry, our CEO brings a unique perspective and approach to our agencies. 

Our CEO's love for fashion started at a young age, and she has since immersed herself in the industry, staying up to date with the latest trends, designers, and influencers. Always on the lookout for new and innovative ways to help our clients stand out in the fashion and lifestyle market.

In addition to her love for fashion, Lorraine has a wealth of experience in the PR industry. She has worked with some of the biggest names in the industry and has a deep understanding of the media / influencer and landscape and how to leverage it to benefit our clients and brands

Lorraine’s  passion and enthusiasm is contagious, and she inspires our team to deliver exceptional results for our clients. She is a natural leader who fosters a collaborative and innovative work environment, empowering our team to bring their best ideas and creativity to the table.

With our CEO at the helm, we are committed to delivering exceptional PR services to our clients and helping them achieve their goals in the fashion and lifestyle industry.